Advance Marketing Management 2 MCQs and Notes

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Mr. Dubey • 51.72K Points
Coach

Q 141. The typical method of retail operation used by supermarkets and catalog showrooms is called:

(A) Self service retailing.
(B) Limited service retailing.
(C) Full service retailing.
(D) Service merchandiser.

M

Mr. Dubey • 51.72K Points
Coach

Q 142. The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other time periods during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?

(A) Gender segmentation.
(B) Benefit segmentation
(C) Occasion segmentation.
(D) Age and life cycle segmentation

M

Mr. Dubey • 51.72K Points
Coach

Q 143. The social aspect of marketing is to ensure_________.

(A) Price.
(B) Demand.
(C) Low price with high quality.
(D) Service goods.

M

Mr. Dubey • 51.72K Points
Coach

Q 144. Agricultural products are_________.

(A) Perishable.
(B) Highly priced.
(C) Low quality products.
(D) Heterogeneous goods

M

Mr. Dubey • 51.72K Points
Coach

Q 145. Advertisement promotes_________.

(A) . Purchases.
(B) Production.
(C) Sales.
(D) Price.

M

Mr. Dubey • 51.72K Points
Coach

Q 146. The words used to convey the advertisement idea is ____________.

(A) Advertisement.
(B) Advertisement Research.
(C) Advertisement copy.
(D) Advertisement budget

M

Mr. Dubey • 51.72K Points
Coach

Q 147. Selling the same product at different prices is known as________.

(A) Price lining.
(B) Dual pricing.
(C) Geographical pricing.
(D) Monopoly pricing.

M

Mr. Dubey • 51.72K Points
Coach

Q 148. The exchange value of a good service in terms of money is_________.

(A) Price.
(B) Product.
(C) Buying.
(D) Selling.

M

Mr. Dubey • 51.72K Points
Coach

Q 149. A place for buying and selling activities is called ________.

(A) Market.
(B) Marketing.
(C) Market research.
(D) Market information.

M

Mr. Dubey • 51.72K Points
Coach

Q 150. Marketing utility consists of ________.

(A) Price.
(B) Place, price.
(C) Product, place, price and profit.
(D) Product, Price, place, promotion

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