Advance Marketing Management 2 MCQs and Notes
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Q 11. Sales persons who want for the sales to come to them is known as
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Q 12. The additional amount of money consumers are willing to pay for a brand is known as ___
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Q 13. Merchandise allowance is a __________ technique.
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Q 14. Communication activities which provide incentives to consumer is known as_________
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Q 15. ____________ is a measure of attachment that a consumer has to a brand.
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Q 16. __________ is the sum total of values, assets and liabilities generated by a branded product over a period of time.
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Q 17. ________ is the oral communication with potential buyers of a product with the intention of making a sale.
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Q 18. ______ is a non-paid form of promotion
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Q 19. The reduction in the price of a product for a short span of time is known as___________
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