Advance Marketing Management 2 MCQs and Notes

M

Mr. Dubey • 51.72K Points
Coach

Q 11. Sales persons who want for the sales to come to them is known as

(A) Transactional
(B) Closers
(C) Relational
(D) Consultants

M

Mr. Dubey • 51.72K Points
Coach

Q 12. The additional amount of money consumers are willing to pay for a brand is known as ___

(A) Brand loyalty
(B) Brand association
(C) Brand Equity
(D) Brand awareness

M

Mr. Dubey • 51.72K Points
Coach

Q 13. Merchandise allowance is a __________ technique.

(A) Consumer promotion Techniques
(B) Trader Promotion Techniques
(C) Sales Force Promotion Technique
(D) Pull Promotion Technique

M

Mr. Dubey • 51.72K Points
Coach

Q 14. Communication activities which provide incentives to consumer is known as_________

(A) Advertising
(B) Direct Marketing
(C) Sales Promotion
(D) Publicity

M

Mr. Dubey • 51.72K Points
Coach

Q 15. ____________ is a measure of attachment that a consumer has to a brand.

(A) Brand loyalty
(B) Brand association
(C) Brand Equity
(D) Brand awareness

M

Mr. Dubey • 51.72K Points
Coach

Q 16. __________ is the sum total of values, assets and liabilities generated by a branded product over a period of time.

(A) Brand loyalty
(B) Brand association
(C) Brand Equity
(D) Brand awareness

M

Mr. Dubey • 51.72K Points
Coach

Q 17. ________ is the oral communication with potential buyers of a product with the intention of making a sale.

(A) Personal Selling
(B) Direct Marketing
(C) Sales Promotion
(D) Publicity

M

Mr. Dubey • 51.72K Points
Coach

Q 18. ______ is a non-paid form of promotion

(A) Advertising
(B) Direct Marketing
(C) Sales Promotion
(D) Publicity

M

Mr. Dubey • 51.72K Points
Coach

Q 19. The reduction in the price of a product for a short span of time is known as___________

(A) Rebate
(B) Free Offer
(C) Price off offer
(D) Trade offer

M

Mr. Dubey • 51.72K Points
Coach

Q 20. Couponing is an example of________________

(A) Consumer promotion Techniques
(B) Trader Promotion Techniques
(C) Sales Force Promotion Technique
(D) Dealer Promotion Technique

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