Advance Marketing Management 2 MCQs and Notes
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Q 21. The sales promotion strategy which concentrates on the middlemen and consumers is known as______________
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Q 22. A pull sales promotion strategy concentrates on the __________
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Q 23. The basic objective of push strategy is to encourage the ___________
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Q 24. __________ is directed towards consumers and traders with the intention to increase immediate or short term sales.
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Q 25. Advertisement aims at _________
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Q 26. The aggregate of all the factors which arouse the needs of customers and guide them in final selection is called?
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Q 27. The central theme of an advertisement that motivates the consumer to make a purchase decision is?
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Q 28. All of the following methods are considered to be concurrent testing methods EXCEPT:
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Q 29. All of the following methods are used for evaluating advertising effectiveness EXCEPT:
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Q 30. _____ is a plan of presenting the message in a more specific and compact form within the advertising space available to the target consumers
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