Advance Marketing Management 2 MCQs and Notes
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Q 31. _____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level
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Q 32. Setting the promotion budget so as to match the budgets of the competitors is characteristic of which of the following budget methods?
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Q 33. Determining the promotion budget on the basis of financial availability of capital is characteristic of which of the following budget methods?
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Q 34. Keeping consumers thinking about the product is the objective for which type of advertising?
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Q 35. __________ is used heavily when introducing a new product category.
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Q 36. Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?
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Q 37. A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:
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Q 38. The first step in developing an advertising program should be to:
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Q 39. Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EXCEPT:
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