Advance Marketing Management 2 MCQs and Notes

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Mr. Dubey • 51.72K Points
Coach

Q 31. _____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level

(A) advertisement media
(B) advertisement copy
(C) advertising layout
(D) teaser advertisements

M

Mr. Dubey • 51.72K Points
Coach

Q 32. Setting the promotion budget so as to match the budgets of the competitors is characteristic of which of the following budget methods?

(A) Affordable method
(B) Percentage-of-Sales method
(C) competitive-parity method
(D) Objective-end-task method

M

Mr. Dubey • 51.72K Points
Coach

Q 33. Determining the promotion budget on the basis of financial availability of capital is characteristic of which of the following budget methods?

(A) Affordable method
(B) percentage-of-sales method
(C) competitive-parity method
(D) objective-end-task method

M

Mr. Dubey • 51.72K Points
Coach

Q 34. Keeping consumers thinking about the product is the objective for which type of advertising?

(A) Informative advertising.
(B) Psychological advertising.
(C) Reminder advertising.
(D) Persuasive advertising.

M

Mr. Dubey • 51.72K Points
Coach

Q 35. __________ is used heavily when introducing a new product category.

(A) Persuasive advertising
(B) Inferential advertising
(C) Reminder advertising
(D) Informative advertising

M

Mr. Dubey • 51.72K Points
Coach

Q 36. Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?

(A) to inform
(B) to persuade
(C) to remind
(D) to make profits

M

Mr. Dubey • 51.72K Points
Coach

Q 37. A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:

(A) Advertising campaign.
(B) Advertising objective.
(C) Advertising criterion.
(D) Advertising evaluation.

M

Mr. Dubey • 51.72K Points
Coach

Q 38. The first step in developing an advertising program should be to:

(A) Set advertising objectives.
(B) Set the advertising budget.
(C) Evaluate advertising campaigns.
(D) Develop advertising strategy.

M

Mr. Dubey • 51.72K Points
Coach

Q 39. Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EXCEPT:

(A) Setting advertising objectives.
(B) Conducting advertising culture audit
(C) Setting the advertising budget.
(D) Developing advertising strategy.

M

Mr. Dubey • 51.72K Points
Coach

Q 40. Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?

(A) Push strategy
(B) Pull strategy
(C) Blocking strategy
(D) Integrated strategy

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