Advance Marketing Management 2 MCQs and Notes

M

Mr. Dubey • 51.72K Points
Coach

Q 41. Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

(A) Push strategy
(B) Pull strategy
(C) Blocking strategy
(D) Integrated strategy

M

Mr. Dubey • 51.72K Points
Coach

Q 42. A __________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

(A) push strategy
(B) pull strategy
(C) blocking strategy
(D) integrated strategy

M

Mr. Dubey • 51.72K Points
Coach

Q 43. The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following?

(A) advertising
(B) personal selling
(C) public relations
(D) sales promotion

M

Mr. Dubey • 51.72K Points
Coach

Q 44. Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?

(A) advertising
(B) personal selling
(C) public relations
(D) sales promotion

M

Mr. Dubey • 51.72K Points
Coach

Q 45. _____ is direct communications with carefully targeted individual consumers to obtain an immediate response.

(A) Personal selling
(B) Public relations
(C) Direct marketing
(D) Sales promotion

M

Mr. Dubey • 51.72K Points
Coach

Q 46. If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?

(A) advertising
(B) public relations
(C) direct marketing
(D) sales promotion

M

Mr. Dubey • 51.72K Points
Coach

Q 47. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?

(A) advertising
(B) public relations
(C) direct marketing
(D) sales promotion

M

Mr. Dubey • 51.72K Points
Coach

Q 48. Independent organization of creative people for advertisement and promotional tools are called

(A) Advertisement Makers
(B) Advertisement Creators
(C) Advertisement Developers
(D) Advertisement Agency

M

Mr. Dubey • 51.72K Points
Coach

Q 49. Which of the following is more of personal medium of advertisement?

(A) Internet Advertisement
(B) Broadcast Media
(C) Direct Mail Advertising
(D) Print Media

M

Mr. Dubey • 51.72K Points
Coach

Q 50. Direct mail advertising sends messages through

(A) Audio
(B) Video
(C) Mail
(D) None of these

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