Advance Marketing Management 2 MCQs and Notes
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Q 41. Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?
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Q 42. A __________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
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Q 43. The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following?
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Q 44. Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?
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Q 45. _____ is direct communications with carefully targeted individual consumers to obtain an immediate response.
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Q 46. If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?
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Q 47. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?
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Q 48. Independent organization of creative people for advertisement and promotional tools are called
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Q 49. Which of the following is more of personal medium of advertisement?
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