Advertising and Brand Management
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Q 1. Surf Excel was named to take the benefit of the existing brand value of Surf. This strategy can be
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Q 2. Using one brand name for several related products is known as which of the following?
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Q 3. Which of the following is a name, term, sign, symbol, design, or a combination of these, that
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Q 4. The term brand equity refers to:
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Q 5. container or wrapper for a product.
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Q 6. When the same brand name holds several products in different markets, it is known as the
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Q 7. …………defines what the brand thinks about the consumer, as per the consumer
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Q 8. "A lot can happen over coffee", is tagline of:
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Q 9. The approach of using an established brand to launch a new product is
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