Agricultural and Rural Marketing MCQs and Notes
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Q 11. The urban marketing strategy that does not work in rural markets is
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Q 12. The biggest challenge in reaching rural markets is
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Q 13. _________________ help the company to promote, sell, and distribute its goods to final buyers.
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Q 14. A company‟s channel decisions directly affect every _____________.
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Q 15. Which of the following is not a key function that intermediaries play in reaching the consumers?
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Q 16. Channel members add value by bridging the major gaps of ______________ that separate goods and services from those who would use them.
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Q 17. Intermediaries play an important role in matching:
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Q 18. Which of the following is not a typical distribution channel member?
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Q 19. What are businesses that represent, and sell goods on behalf of, other businesses in a specified market called?
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Q 20. Consumer product channels tend to be ______ industrial product channels.
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