Agricultural and Rural Marketing MCQs and Notes
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Q 31. All of the following would be ways to segment within the category of behavioural variable segmentation except:
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Q 32. To be useful, market segments must be:
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Q 33. The major segmentation variables for rural markets refers to which of the following?
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Q 34. Which of the following is part of the demographic segmentation for consumer markets?
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Q 35. The purpose of evaluating the attractiveness of the differing market segments identified in the second stage of the market segmentation process is to:
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Q 36. The family life cycle:
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Q 37. Segmentation by benefits sought is a type of product-related segmentation:
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Q 38. Before beginning the market segmentation process, a firm should:
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Q 39. A commonly used basis for segmenting consumer markets is:
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