Agricultural and Rural Marketing MCQs and Notes

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Mr. Dubey • 51.67K Points
Coach

Q 31. All of the following would be ways to segment within the category of behavioural variable segmentation except:

(A) occasions.
(B) user status.
(C) loyalty status.
(D) lifestyle.

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Mr. Dubey • 51.67K Points
Coach

Q 32. To be useful, market segments must be:

(A) Measurable and Accessible
(B) Substantial and Differentiable
(C) Actionable
(D) All of the above

M

Mr. Dubey • 51.67K Points
Coach

Q 33. The major segmentation variables for rural markets refers to which of the following?

(A) Geographic, density, psychographic, behavioural
(B) Gender, demographic, psychographic, lifestyle
(C) Geographic, demographic, psychographic, behavioural
(D) None of the above

M

Mr. Dubey • 51.67K Points
Coach

Q 34. Which of the following is part of the demographic segmentation for consumer markets?

(A) Age
(B) Social grade
(C) Lifestyle
(D) Personality

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Mr. Dubey • 51.67K Points
Coach

Q 35. The purpose of evaluating the attractiveness of the differing market segments identified in the second stage of the market segmentation process is to:

(A) identify the specific members of each segment to be able to contact each of them directly.
(B) determine the level of resources that must be committed to each segment.
(C) evaluate the market potential within each segment.
(D) design marketing strategy and tactics to reinforce the firm's image.

M

Mr. Dubey • 51.67K Points
Coach

Q 36. The family life cycle:

(A) is a way to apply psychographic segmentation.
(B) refers to the process of family formation and dissolution.
(C) provides insights into the relationships among age, occupation, income, and housing.
(D) is composed of the 11 stages of personal growth from infancy to retirement.

M

Mr. Dubey • 51.67K Points
Coach

Q 37. Segmentation by benefits sought is a type of product-related segmentation:

(A) to determine the marketer's effectiveness in satisfying the consumer.
(B) used to create a psychographic profile of the benefit of having the product as a common alternative.
(C) as a post-consumption evaluation tool.
(D) that focuses on the attributes that people seek in a product.

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Mr. Dubey • 51.67K Points
Coach

Q 38. Before beginning the market segmentation process, a firm should:

(A) identify bases for segmenting markets.
(B) forecast total market potential.
(C) forecast market share.
(D) select target market segments.

M

Mr. Dubey • 51.67K Points
Coach

Q 39. A commonly used basis for segmenting consumer markets is:

(A) organizational size.
(B) demographics.
(C) product type.
(D) price.

M

Mr. Dubey • 51.67K Points
Coach

Q 40. To be effective, the process of market segmentation must meet which of the following basic requirements?

(A) The firm must avoid focusing on non-variables such as profitability and volume.
(B) The market segment must have measurable purchasing power and size.
(C) The company must expand beyond its marketing capabilities to capture growing markets.
(D) The market segment must reflect the population's changing attitudes and lifestyles

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