Agricultural and Rural Marketing MCQs and Notes
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Q 41. An example of a segmented market would be:
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Q 42. Why is market segmentation carried out?
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Q 43. Heterogeneity in rural lifestyles is mainly on account of the geography, varied income levels and _______________ of the consumers.
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Q 44. Industry observers are increasingly realising that at times, purchase of durables has nothing to do with income, but has more to do with ______________
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Q 45. _____________ groupsare the groups to which a consumer belongs as a memberin which the interaction is formal and less regular.
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Q 46. Status refers to
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Q 47. One of the basic cultural values in rural India is: 25
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Q 48. An important factor in rural marketing is ........................, as the rural market is scattered and consists of different groups and socio economic class.
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Q 49. The objective of Sarva Shiksha Abhiyan is
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