Cases in Marketing MCQs
V
Q 11. An increased schedule of advertising above normal levels during peak selling periods is known as
V
Q 12. An out of home medium that includes posters, on vehicles is known as
V
Q 13. Sponsorship belongs as the promotional tool to
V
Q 14. Some television stations chose to air infomercials as an alternative to the previous perform of ________.
V
Q 15. Palmer opened the first American advertising agency, in ________ in 1850.
R
Q 16. ________ agencies specialize in endorsement of brands in the various social
media platforms like blogs, social network sites, Q&A sites, discussion forums,
micro blogs etc.
G
Q 17. Typical ad agency clients contain businesses and ________, non-profit organization and government agency.
P
Q 18. Mixing continuity and flighting strategies in media scheduling is known as
V
Q 19. An agency can also handle overall advertising and ________ strategy and sales promotions for its customers.
R
Q 20. Account planning is a much tasked about, much hyped function is also referred to as the______________
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