Cases in Marketing MCQs
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Q 21. The practice of making spoofs or parodies of corporate and political advertisement is known as _______________.
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Q 22. The effectiveness of advertising is improved through ________________.
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Q 23. The total net audience exposed to prepared periodical, outdoor, television or radio advertising is _____________.
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Q 24. _______________ the number of people or households who are exposed to a medium.
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Q 25. Placement of advertisements inside or outside transportation vehicles is known as
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Q 26. Positioning is a concept given by
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Q 27. Television advertising that include a telephone numeral for ordering is an example of__________.
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Q 28. Which of the following are agency personnel who undertake investigate to support a campaign?
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Q 29. Lintas and Mudra communications, started as ______________of Hindustan Unilever Ltd., and Reliance, respectively.
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