Cases in Marketing MCQs

R

Ram Sharma • 192.10K Points
Coach

Q 21. The practice of making spoofs or parodies of corporate and political advertisement is known as _______________.

(A) culture jamming.
(B) ad busters.
(C) political advertising.
(D) subvert sing.

R

Ranjeet • 28.49K Points
Instructor II

Q 22. The effectiveness of advertising is improved through ________________.

(A) ad tracking.
(B) marketing research.
(C) advertising research.
(D) copy testing.

A

Admin • 31.08K Points
Instructor I

Q 23. The total net audience exposed to prepared periodical, outdoor, television or radio advertising is _____________.

(A) space accumulation.
(B) agency accumulation.
(C) audience accumulation.
(D) audience composition.

R

Rakesh Kumar • 22.47K Points
Instructor III

Q 24. _______________ the number of people or households who are exposed to a medium.

(A) audience
(B) television
(C) news
(D) radio

R

Rakesh Kumar • 22.47K Points
Instructor III

Q 25. Placement of advertisements inside or outside transportation vehicles is known as

(A) aerial advertising
(B) transit advertising.
(C) speciality advertising
(D) place based advertising.

R

Ranjeet • 28.49K Points
Instructor II

Q 26. Positioning is a concept given by

(A) al ries and jack trout
(B) rooser reeves
(C) alex osborn
(D) abraham maslow

A

Admin • 31.08K Points
Instructor I

Q 27. Television advertising that include a telephone numeral for ordering is an example of__________.

(A) direct-response advertising.
(B) telemarketing.
(C) straight mail.
(D) teleconference.

P

Praveen Singh • 30.56K Points
Instructor I

Q 28. Which of the following are agency personnel who undertake investigate to support a campaign?

(A) research manager.
(B) account manager.
(C) media director.
(D) account planner.

R

Ram Sharma • 192.10K Points
Coach

Q 29. Lintas and Mudra communications, started as ______________of Hindustan Unilever Ltd., and Reliance, respectively.

(A) full service
(B) house agencies
(C) a la carte agencies
(D) medium agency

S

Shiva Ram • 24.80K Points
Instructor III

Q 30. Create services are two pronged, and involve copywriting and ____________

(A) account planning
(B) branding
(C) media planning
(D) graphics

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