Cases in Marketing MCQs
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Q 31. Infomercials often look like other types of television shows, including ________.
G
Q 32. The first printed advertisements were single sheets, printed on one side, that nowadays would be called_________.
P
Q 33. Core brand values should be predictable via________.
V
Q 34. Drawings of a series of sequential frames to indicate the conception of a television commercial is known as
P
Q 35. _____________ is the measurements which are based on respondents who either say with assurance that they have looked into a given magazine.
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Q 36. ____________ is used in outdoor advertising to refer to the number of billboards used in one display.
G
Q 37. ____________ is a reduction from regular rates when advertising contracts to use quantities of advertising.
A
Q 38. The creative point in advertising where the search for a "big idea " takes pace is known as
V
Q 39. PACT principles of advertising was given by
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