Cases in Marketing MCQs

S

Shiva Ram • 26.21K Points
Instructor II

Q 31. Infomercials often look like other types of television shows, including ________.

(A) news shows.
(B) live, audience-participation shows.
(C) reality shows.
(D) talk shows.

G

Gopal Sharma • 33.96K Points
Instructor I

Q 32. The first printed advertisements were single sheets, printed on one side, that nowadays would be called_________.

(A) barrages.
(B) fliers.
(C) flights.
(D) brochures.

P

Priyanka Tomar • 31.09K Points
Instructor I

Q 33. Core brand values should be predictable via________.

(A) consistent messages.
(B) conservative messages.
(C) contradictory messages.
(D) conflicting messages.

V

Vinay • 24.32K Points
Instructor III

Q 34. Drawings of a series of sequential frames to indicate the conception of a television commercial is known as

(A) sequences
(B) story board
(C) frames
(D) copy

P

Priyanka Tomar • 31.09K Points
Instructor I

Q 35. _____________ is the measurements which are based on respondents who either say with assurance that they have looked into a given magazine.

(A) exposure.
(B) lights.
(C) depth of field.
(D) focus.

R

Ranjeet • 30.27K Points
Instructor I

Q 36. ____________ is used in outdoor advertising to refer to the number of billboards used in one display.

(A) depth.
(B) facing.
(C) changing.
(D) exposure.

G

Gopal Sharma • 33.96K Points
Instructor I

Q 37. ____________ is a reduction from regular rates when advertising contracts to use quantities of advertising.

(A) discount.
(B) allowance.
(C) valuation.
(D) correction.

A

Admin • 32.61K Points
Instructor I

Q 38. The creative point in advertising where the search for a "big idea " takes pace is known as

(A) ideation
(B) conceptualisation.
(C) visualisation
(D) promotion

V

Vikash Gupta • 29.26K Points
Instructor II

Q 39. PACT principles of advertising was given by

(A) david ogilvy
(B) russel.h. colley
(C) roosser reeves
(D) j walter thompson

S

Shiva Ram • 26.21K Points
Instructor II

Q 40. ____________ is an extended degree of consumer awareness of an advertisement within a specific media.

(A) impact.
(B) alternate.
(C) choice.
(D) impression.

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