Cases in Marketing MCQs
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Q 41. ____________ is a period of time during which there is no advertising activity.
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Q 42. ______________ is a regular program sponsored by only one advertiser.
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Q 43. ____________ is an array of reach according to the level of frequency delivered to each group.
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Q 44. Which of the following is NOT a requirement for setting advertising objectives?
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Q 45. A black and white photographic print of the final artwork used to replicate the advertisement is called _____________.
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Q 46. What is AIDA?
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Q 47. Head & Shoulders is a power brand from _________.
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Q 48. The blank space between margins of facing pages of a publication is ______.
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Q 49. Any printed material sent through the mail directly to prospective customers is known as________.
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