Cases in Marketing MCQs

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Vikash Gupta • 29.26K Points
Instructor II

Q 41. ____________ is a period of time during which there is no advertising activity.

(A) down link.
(B) duplication.
(C) hiatus.
(D) imprint.

V

Vijay Sangwan • 24.03K Points
Instructor III

Q 42. ______________ is a regular program sponsored by only one advertiser.

(A) program sponsorship.
(B) franchise.
(C) half program.
(D) full program sponsorship.

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Vijay Sangwan • 24.03K Points
Instructor III

Q 43. ____________ is an array of reach according to the level of frequency delivered to each group.

(A) frequency period
(B) frequency distribution
(C) frequency channel
(D) frequency time

V

Vinay • 24.32K Points
Instructor III

Q 44. Which of the following is NOT a requirement for setting advertising objectives?

(A) objectives must specify the amount of change.
(B) objectives must be realistic.
(C) objectives must be stated in terms of profits.
(D) objectives must be clear and in writing.

R

Rakesh Kumar • 24.11K Points
Instructor III

Q 45. A black and white photographic print of the final artwork used to replicate the advertisement is called _____________.

(A) artwork.
(B) copy.
(C) layout.
(D) bromide.

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Ranjeet • 30.27K Points
Instructor I

Q 46. What is AIDA?

(A) advertisement, interest, demand, acquire.
(B) action, interest, desire, attention.
(C) attraction, interest, desire, attention.
(D) attention, interest, desire, action.

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Rakesh Kumar • 24.11K Points
Instructor III

Q 47. Head & Shoulders is a power brand from _________.

(A) p&g.
(B) unilever.
(C) johnson & johnson.
(D) cavinkare.

S

Shiva Ram • 26.21K Points
Instructor II

Q 48. The blank space between margins of facing pages of a publication is ______.

(A) folds.
(B) gutter.
(C) splits.
(D) inches.

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Vinay • 24.32K Points
Instructor III

Q 49. Any printed material sent through the mail directly to prospective customers is known as________.

(A) direct mail advertising.
(B) online advertising.
(C) web advertising.
(D) attachments.

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Ram Sharma • 193.65K Points
Coach

Q 50. Generic advertising, also known as _______________demand advertising.

(A) secondary
(B) primary
(C) tertiary
(D) exclusive

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