Marketing Management MCQs

R

Rakesh Kumar • 19.20K Points
Tutor I

Q 41. Refersto those in the targetedmarketwho have purchased the product.

(A) targetmarket
(B) Penetratedmarket
(C) availablemarket
(D) potentialmarket
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A

Admin • 27.81K Points
Instructor II

Q 42. The promotion “P” of marketing is also known as ________.

(A) Product Differentiation
(B) Distribution
(C) Cost
(D) Marketing Communication
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R

Ranjeet • 25.13K Points
Instructor II

Q 43. According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called

(A) sales promotion
(B) personal selling
(C) public relations
(D) advertising
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R

Rakesh Kumar • 19.20K Points
Tutor I

Q 44. If there is low involvement and the product/market is established then sales promotions should be used for:

(A) loyals to reward and increase usage
(B) loyals to increase loyalty
(C) loyals to encourage trial
(D) all to block out the competition
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G

Gopal Sharma • 28.64K Points
Instructor II

Q 45. Sales promotions are thought to make consumer purchase decisions:

(A) less satisfying
(B) simpler
(C) more complex
(D) more satisfying
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V

Vijay Sangwan • 19.12K Points
Tutor I

Q 46. Which of the following is NOT considered to be an objective associated with the use of sales promotions?

(A) Change buyer attitudes
(B) Increase volume of individual purchases
(C) Prompt buyers into trial purchase
(D) Product improvement
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V

Vinay • 19K Points
Tutor I

Q 47. Of the following reasons, which is not a reason to use sales promotion?

(A) To reach new customers
(B) To reward behaviour
(C) To develop brand image
(D) To assist integration
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V

Vijay Sangwan • 19.12K Points
Tutor I

Q 48. ________ guides the development of advertisements and personal sales presentations.

(A) AIEA
(B) AIBA
(C) AICA
(D) AIDA
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V

Vikash Gupta • 24.35K Points
Instructor III

Q 49. Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.

(A) Specialty
(B) Convenience
(C) Unsought
(D) Augmented
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V

Vijay Sangwan • 19.12K Points
Tutor I

Q 50. Two major factors are changing the face of today’s communications. One of these factors is the fact that:

(A) Costs of promotion are rising.
(B) Mass markets are fragmented and marketers are shifting away from mass marketing.
(C) Global communications are not growing rapidly enough.
(D) Marcom managers have achieved more power and control.
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