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Retail Management MCQs

P

Praveen Singh • 27.20K Points
Instructor II

Q 41. If a company increases product line length by increasing its products range it is called.

(A) Line increasing .
(B) Line stretching.
(C) Line filling.
(D) Range stretching.
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V

Vinay • 19K Points
Tutor I

Q 42. The number of variants of a product offered by a company is called.

(A) Product mix length.
(B) Product mix depth.
(C) Product mix width.
(D) Product line length.
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G

Gopal Sharma • 28.64K Points
Instructor II

Q 43. In which of the following systems, management of the distribution channels will be undertaken by single organization.

(A) Vertical management systems.
(B) Vertical marketing systems.
(C) Conventional marketing systems.
(D) None of the above.
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R

Rakesh Kumar • 19.20K Points
Tutor I

Q 44. Which type of organization consists of a small workforce, relying on independent suppliers who are located at several parts of the world with a sophisticated linked. information system.

(A) Trading company.
(B) Network corporation
(C) International organization.
(D) Global corporation.
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V

Vinay • 19K Points
Tutor I

Q 45. Which of the following relationship strategies result into forming of a new organization.

(A) Strategic alliance.
(B) Prtnership.
(C) Joint venture.
(D) None of the above.
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V

Vijay Sangwan • 19.12K Points
Tutor I

Q 46. A positioning strategy should include the following strategies except.

(A) Product strategy.
(B) Personnel strategy.
(C) Promotion strategy.
(D) Advertising and sales promotion strategy.
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R

Rakesh Kumar • 19.20K Points
Tutor I

Q 47. Before a company decides to target a particular segment, which important factors are to be examined against organizations's objectives and resources?

(A) Market size.
(B) Growth rate.
(C) Structural attractiveness.
(D) All of the above.
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G

Gopal Sharma • 28.64K Points
Instructor II

Q 48. 'Life style', 'Westside' and 'Shoppers stop' have located their departmental shops in the areas frequently visited by upper income people is an example of .

(A) Psycho graphic segmentation.
(B) Geo-demographic segmentation.
(C) Demographic segmentation.
(D) Geographic segmentation.
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V

Vikash Gupta • 24.35K Points
Instructor III

Q 49. What is the term used if a market is divided into distinct groups of buyers who might require separate products or marketing mixes.

(A) Market targeting.
(B) Market positioning.
(C) Market segmentation
(D) Market coordination.
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R

Ram Sharma • 188.81K Points
Coach

Q 50. Identify the correct sequence of the following marketing approaches in order of their existence.

(A) Product-variety marketing; Mass marketing and Target marketing.
(B) Target marketing; product, variety marketing and mass marketing.
(C) Mass marketing; Product-variety marketing.
(D) Mass marketing; Target marketing and product variety marketing
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