Service Marketing MCQs
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Q 11. Word-of-Mouth communication networks are particularly important for service firms because
A
Q 12. Branding of services becomes difficult because they are
S
Q 13. Which of the following communication objectives becomes the most important during the post-consumption evaluation stage
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Q 14. Tangible clues are more important when services are
P
Q 15. The perceived consequences of a consumer s purchase decision are
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Q 16. The primary objective of a firms communication mix during the pre-consumption choice stage is to
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Q 17. Which one of the following communication approaches would be appropriate during the growth and maturity stages of the product life cycle?
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Q 18. Which of the following is not a communication objective during the maturity and decline stages of the product life cycle?
A
Q 19. The appropriate communication content during the introduction stage of the product life cycle would be
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