Service Marketing MCQs
V
Q 21. The plan for differentiating the firm from its competitors in consumers eyes is referred to as the firms
R
Q 22. The primary role of a service firm for the customer in the communication mix is to ……
A
Q 23. Do studies suggest that price is more likely to be used as a cue to quality under the following conditions?
R
Q 24. Which pricing strategies encourage the customer to expand his/her dealings with the service provider?
V
Q 25. The technique that allows consumers to either buy Service A and Service B together on purchase one service separately is called
V
Q 26. Costs that are planned and are accrued during the operating period regardless of the level of production and sales are called
G
Q 27. Customer competencies can be described as
R
Q 28. Among many services, the demand for medical services tends to be __________.
R
Q 29. Customer frustration resulting from receiving poor service is most similar to
G