Service Marketing MCQs
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Q 31. In the simplest terms, _____ are deeds, processes and performances.
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Q 32. Tata Sky is the joint venture of Tata and …………….
R
Q 33. A triangle of Company, Customers, Employees, Internal Marketing, External Marketing communications and Interactive marketing is known as…………..
R
Q 34. ……………are the only service distributors which do not require direct human interactions.
R
Q 35. SSTs stands for…….
R
Q 36. “…….is the culture where an appreciation for good service exists and where giving good service to internal as well as ultimate, external customers is considered a natural way of life and one of the most important norms by everyone.”
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Q 37. ………………is the physical surroundings or the physical facility where the service is produced, delivered and consumed.
S
Q 38. ………………..is a tool for simultaneously depicting the service process, the points of customer contact, and the evidence of service from the customer’s point of
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Q 39. …………..is defined a the caring, individualized attention that the firm provides its customers.
R