Service Marketing MCQs

G

Gopal Sharma • 34K Points
Instructor I

Q 41. Which of the following is difficult to evaluate?

(A) Jewellery
(B) Auto repair
(C) Furniture
(D) Clothing

R

Ranjeet • 30.31K Points
Instructor I

Q 42. . ……………is the difference between customer expectations and perceptions.

(A) Customer Delight
(B) Customer Satisfaction
(C) Customer Gap
(D) The supplier Gap

V

Vijay Sangwan • 24.10K Points
Instructor III

Q 43. “All human actors who play a part in service delivery and thus influence the buyer’s perceptions: namely, the firm’s personnel, the customer and other customers in the service environment.”

(A) Process
(B) Physical Environment
(C) People
(D) Place

R

Ranjeet • 30.31K Points
Instructor I

Q 44. .………………..is the environment in which the service is delivered and where the firm and customer interact and any tangible components that facilitate performance or communication of the service.

(A) Physical evidence
(B) Process
(C) Place
(D) People

P

Priyanka Tomar • 31.13K Points
Instructor I

Q 45. Standardized and customized flow of activities, simple and complex number of steps and customer involvement by which a service is delivered is called……..

(A) Place Mix
(B) Physical Evidence Mix
(C) Process Mix
(D) People Mix

G

Gopal Sharma • 34K Points
Instructor I

Q 46. Which of the following is not an element of People?

(A) Motivation
(B) Teamwork
(C) Flow of activities
(D) Customer training

V

Vinay • 24.37K Points
Instructor III

Q 47. Select name of the country having maximum percent of GDP attributed to services

(A) United States
(B) China
(C) Germany
(D) India

V

Vikash Gupta • 29.28K Points
Instructor II

Q 48. Which of the following is not a tangible dominant?

(A) Detergents
(B) Automobiles
(C) Investment Management
(D) Soft drinks

R

Ranjeet • 30.31K Points
Instructor I

Q 49. The hierarchy-of-effects model contains awareness, knowledge,

(A) Cognitive Response
(B) Preference
(C) Interest
(D) Attitude

R

Ram Sharma • 193.72K Points
Coach

Q 50.                    strategy is where, price are kept lower than its

(A) Skimming
(B) Penetration
(C) Value Price
(D) Market Leader Price

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