Service Marketing MCQs
G
Q 41. Which of the following is difficult to evaluate?
R
Q 42. . ……………is the difference between customer expectations and perceptions.
V
Q 43. “All human actors who play a part in service delivery and thus influence the buyer’s perceptions: namely, the firm’s personnel, the customer and other customers in the service environment.”
R
Q 44. .………………..is the environment in which the service is delivered and where the firm and customer interact and any tangible components that facilitate performance or communication of the service.
P
Q 45. Standardized and customized flow of activities, simple and complex number of steps and customer involvement by which a service is delivered is called……..
G
Q 46. Which of the following is not an element of People?
V
Q 47. Select name of the country having maximum percent of GDP attributed to services
V
Q 48. Which of the following is not a tangible dominant?
R
Q 49. The hierarchy-of-effects model contains awareness, knowledge,
R