Service Marketing MCQs

V

Vijay Sangwan • 26.16K Points
Instructor II

Q 51.                    is the only revenue generating element amongst the

(A) Price
(B) Product
(C) Place
(D) Promotion

V

Vikash Gupta • 31.32K Points
Instructor I

Q 52. Lois Kay is an experienced baker.She has decided to bake and decorate her daughter's wedding cake instead of ordering

(A) Self Service Technology
(B) Contributor to quality
(C) Competitor
(D) Recruiter

P

Praveen Singh • 34.41K Points
Instructor I

Q 53. In which of the following service situations would customers have the highest level of participation?

(A) Eating at a local barbecue restaurant
(B) Taking self- defense classes
(C) Traveling on an American airplane
(D) Attending a concert

R

Ram Sharma • 193.84K Points
Coach

Q 54. An airport with large,easily read

(A) Place
(B) Promotion
(C) Price
(D) Product

R

Ranjeet • 32.29K Points
Instructor I

Q 55. Hyatt Hotels has installed automated check-in machines at

(A) Self Service Technology
(B) Contributor to quality
(C) Competitor
(D) Recruiter

R

Rakesh Kumar • 26.25K Points
Instructor II

Q 56. Patients sitting in dental chairs are part of the element of the services marketing mix.

(A) People
(B) Product
(C) Price
(D) Phycial Evidence

V

Vikash Gupta • 31.32K Points
Instructor I

Q 57. When a customer does not

(A) Gap 1
(B) Gap 2
(C) Gap 3
(D) Gap 4

P

Priyanka Tomar • 33.18K Points
Instructor I

Q 58. By participating in the service delivery process,customers cocreate for themselves.

(A) Value
(B) Needs
(C) Economice Order
(D) Loyalty

G

Gopal Sharma • 35.92K Points
Coach

Q 59. The difference between desired service and the level of service considered adequate is known as

(A) Service failures
(B) Service Quality
(C) Tolerance Zone
(D) service recovery

P

Priyanka Tomar • 33.18K Points
Instructor I

Q 60. What are the five principle dimensions to judge service quality?

(A) Reliability, responsiveness, assurance, empathy, tangibles
(B) Reliability, respect, assurance, empathy, tangibles
(C) Reliability, responsiveness aspects, empathy, tangibles
(D) Reliability, responsiveness, assurance, empathy, targets

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