Service Marketing MCQs

V

Vijay Sangwan • 27.50K Points
Instructor II

Q 61. The moments of interaction between the customer and the service firm are called:

(A) Service encounter
(B) Core service
(C) Service recovery
(D) Gap model

R

Ram Sharma • 193.84K Points
Coach

Q 62. Services that do not meet customer expectations are called:

(A) Service failures
(B) Critical incidents
(C) Servuction failures
(D) Service recovery

R

Ram Sharma • 193.84K Points
Coach

Q 63. Service failures involving problematic customer include           .

(A) Un cooperative customers
(B) Breaking company policies
(C) Verbal and physical abuse
(D) All of the above

S

Shiva Ram • 29.52K Points
Instructor II

Q 64. . has become a popular way to expand delivery of an effective service concept to multiple sites without the level of investment

(A) Multi-site expansion
(B) Sub-contracting
(C) Franchising
(D) Company-owned expansion

A

Admin • 35.87K Points
Coach

Q 65.                  is an example of a service where the customer typically goes to the service

(A) Taxi Service
(B) Credit Card Company
(C) Theatre
(D) House Painting

R

Rakesh Kumar • 27.45K Points
Instructor II

Q 66. During a service recovery effort, the employee was very empathetic to the customer’s plight and agreed to replace the defective product. However, it took three months for the replacement product to show up

(A) Social
(B) Procedural
(C) Interactional
(D) Distributive

V

Vinay • 27.41K Points
Instructor II

Q 67. If the customers view service as                   they care more about price than provider.

(A) Heterogeneous
(B) Homogeneous
(C) Both a and b
(D) None of the above

G

Gopal Sharma • 37.30K Points
Coach

Q 68. As per service-quality model, the

(A) Responsiveness
(B) Reliability
(C) Assurance
(D) Empathy

R

Rakesh Kumar • 27.45K Points
Instructor II

Q 69. is about the normal work of creation, pricing,

(A) External marketing
(B) Internal marketing
(C) Interactive marketing
(D) All of the above

R

Ranjeet • 33.55K Points
Instructor I

Q 70. is about employees skills in serving the client.

(A) External marketing
(B) Internal marketing
(C) Interactive marketing
(D) All of the above

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