Advance Marketing Management 2 MCQs

M

Mr. Dubey • 51.17K Points
Coach

Q 1. ________________ is a marketing channel that has no intermediary levels.

(A) direct marketing channel
(B) indirect marketing channel
(C) forward channel
(D) hybrid channel
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Mr. Dubey • 51.17K Points
Coach

Q 2. The benefits of marketing channels are………..

(A) Cost saving
(B) Time saving
(C) Financial support given
(D) All of above
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Mr. Dubey • 51.17K Points
Coach

Q 3. Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms?

(A) direct marketing channel
(B) indirect marketing channel
(C) horizontal channel
(D) synthetic channel
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Mr. Dubey • 51.17K Points
Coach

Q 4. Avon, Amway, and Tupperware use which of the following forms of channel distribution?

(A) direct marketing channel
(B) indirect marketing channel
(C) forward channel
(D) fashion channel
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Mr. Dubey • 51.17K Points
Coach

Q 5. A consumer contest is an example of _____.

(A) Personal Selling
(B) Sales Promotion
(C) Advertisement
(D) Indirect Selling
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Mr. Dubey • 51.17K Points
Coach

Q 6. AIDA stands for Awareness, ______, Desire and _____.

(A) Interest; Action
(B) Idea; Approach
(C) Intensity; Appeal
(D) Involvement; Appeal
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Mr. Dubey • 51.17K Points
Coach

Q 7. The final stage in the personal sales process is the stage

(A) Follow-up
(B) Assumptive close
(C) Trial Close
(D) Presentation
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Mr. Dubey • 51.17K Points
Coach

Q 8. Excuses for NOT making a purchase commitment or decision are called

(A) Constraints
(B) Interventions
(C) Troubles
(D) Objections
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Mr. Dubey • 51.17K Points
Coach

Q 9. The process which consists of six stages; prospecting, preapproach, approach, presentation, close, and follow-up is called the:

(A) Product Marketing Process
(B) Direct Marketing process
(C) Personal selling process
(D) Purchase decision process
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Mr. Dubey • 51.17K Points
Coach

Q 10. Sales persons who want for the sales to come to them is known as

(A) Transactional
(B) Closers
(C) Relational
(D) Consultants
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