E-Commerce MCQs
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Q 1. A strength of social media and viral marketing is:
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Q 2. RACE is a practical framework to help marketers manage and improve the commercial value gained from digital marketing. The term stands for Reach, Act, C, Engage. What does 'C' refer to?
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Q 3. The approach by which applications of internal and external electronic communications can support and influence strategy is a definition of:
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Q 4. Before developing any type of strategy, a management team needs to agree the process they will follow for generating and then implementing the strategy. A framework that gives a logical sequence to follow to ensure inclusion of all key activities of an ebusiness strategic development is generally known as:
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Q 5. What could be an implication for an organization if an e-business strategy is not clearly defined?
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Q 6. Once segments have been identified, organizations need to define how best to position their online services relative to competitors according to four main variables: product quality, service quality, and fulfillment time. Which variable is missing?
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Q 7. What items are traded in e-business
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Q 8. ________ is an example of an auction site
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Q 9. Currency used in e-business transactions around the world
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