Related Posts

Q. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?

Q. _____ includes the configuration of benefits, value, cost and satisfaction

Q. The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following?

Q. Excuses for NOT making a purchase commitment or decision are called

Q. Benetton „Unhate‟ ad campaign, featuring world leaders kissing is a case of ____

Q. Techniques of sales promotions are _____.

Q. _____ concepts holds that consumers if left alone will ordinarily not buy enough of the Organization s products.

Q. The specific carrier within a medium is called

Q. Which among the following is not an essential of advertising appeal?

Q. The starting point for discussing segmentation is _____.