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Q. Consider the following statements: Statement 1: Post testing is an evaluation conducted to know whether a proposed ad campaign is appealing to target group Statement 2: It is also known as copy testing.

Q. It is popularly known as free form of promotion

Q. The sales promotion strategy which concentrates on the middlemen and consumers is known as______________

Q. A pull sales promotion strategy concentrates on the __________

Q. _____emerges when people decide to satisfy and want through exchange.

Q. Sales persons who want for the sales to come to them is known as

Q. The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following?

Q. The basic objective of push strategy is to encourage the ___________

Q. Couponing is an example of________________

Q. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of _____.