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Q. _____ involves managing demand, which in turn involves managing customer relationship.

Q. The reduction in the price of a product for a short span of time is known as___________

Q. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?

Q. _____ consists of a group of customers who share a similar set of wants

Q. Keeping consumers thinking about the product is the objective for which type of advertising?

Q. A marketer is someone seeking a response from another party called _____.

Q. Marketing and selling are _____.

Q. Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

Q. Determining the promotion budget on the basis of financial availability of capital is characteristic of which of the following budget methods?

Q. _____emerges when people decide to satisfy and want through exchange.