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Q. Positioning is a concept given by

Q. _______________ the number of people or households who are exposed to a medium.

Q. The correct statement about chain stores is ----.

Q. Drawings of a series of sequential frames to indicate the conception of a television commercial is known as

Q. ------ helps the retailers to face the crisis situations.

Q. Retailing is a marketing function which ----.

Q. ________ agencies specialize in endorsement of brands in the various social media platforms like blogs, social network sites, Q&A sites, discussion forums, micro blogs etc.

Q. E-tailing refers to ----.

Q. ____________ is used in outdoor advertising to refer to the number of billboards used in one display.

Q. ______________ is a regular program sponsored by only one advertiser.