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Q. ------ helps the retailers to face the crisis situations.

Q. The first printed advertisements were single sheets, printed on one side, that nowadays would be called_________.

Q. _______ is copy strip added over a poster advertisement.

Q. The practice of making spoofs or parodies of corporate and political advertisement is known as _______________.

Q. A printed information form listing a publications advertising rates is known as

Q. ____________ is an extended degree of consumer awareness of an advertisement within a specific media.

Q. Typical ad agency clients contain businesses and ________, non-profit organization and government agency.

Q. Which of the following is NOT a requirement for setting advertising objectives?

Q. The effectiveness of advertising is improved through ________________.

Q. A black and white photographic print of the final artwork used to replicate the advertisement is called _____________.