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Q. The central theme of an advertisement that motivates the consumer to make a purchase decision is?

Q. Selection of most appropriate cost-effective medium in advertisement is

Q. Market expansion is usually achieved by_______.

Q. Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?

Q. The type of appeal which is related to a person‟s psychological and social needs for purchasing products and services?

Q. Marketing utility consists of ________.

Q. _____ includes the configuration of benefits, value, cost and satisfaction

Q. ______ media can give 24 hour exposure to the public eye.

Q. The additional amount of money consumers are willing to pay for a brand is known as ___

Q. The sales promotion strategy which concentrates on the middlemen and consumers is known as______________