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Q. _____ concept holds consumers will favour those products that offer the most quality or performance.

Q. Which concept holds that consumers will not buy enough of organizations product unless it takes large scale selling and promotion effort?

Q. The words used to convey the advertisement idea is ____________.

Q. Direct mail advertising sends messages through

Q. The following are all major stages of a product life cycle except_____.

Q. _____ consists of a group of customers who share a similar set of wants

Q. _____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level

Q. Marketing utility consists of ________.

Q. __________ is the sum total of values, assets and liabilities generated by a branded product over a period of time.

Q. Which among the following is an example of Trade promotion?