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Q. The difference between desired service and the level of service considered adequate is known as

Q. Services that do not meet customer expectations are called:

Q. ………….. between what was expected and what is perceived

Q. Value-added service means

Q. If the customers view service as they care more about price than provider.

Q. …………… describes the employees skill in serving the client

Q. Direct labour cost and sales commissions cost incurred in services are called as………..

Q. In the absence of a physical product, service providers needs to consider the use of …………… that enable customers to make a judgment on the service quality.

Q. …………… are the services which are connected to the period to which the product are purchased from the seller

Q. The primary role of a service firm for the customer in the communication mix is to ……