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Q. The moments of interaction between the customer and the service firm are called:

Q. Standardized and customized flow of activities, simple and complex number of steps and customer involvement by which a service is delivered is called……..

Q. According to parasuraman, Zeithml and Berry, the most important determinate of service quality

Q. A buyer’s perception of value is considered a trade-off between

Q. ……………. Is defined as the caring, individualized attention that the firm provides its customers

Q. The perceived consequences of a consumer s purchase decision are

Q. Medical treatment with ayurvedic massage is an example of

Q. ………….. is any direct interaction between a service provider and customers

Q. Which of the following is not a service?

Q. Customer competencies can be described as