What is a principal limitation of multimedia as a means for presenting educational material, according to Rogers and Aldrich (1996)?

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Q. What is a principal limitation of multimedia as a means for presenting educational material, according to Rogers and Aldrich (1996)?

(A) learners may fixate on just one medium, such as text, and not process further information available in other media.
(B) learners may hop between media and only partially process the information in each one.
(C) learners may feel that they are being patronised
(D) learners may need tools to help them keep track of the information with which they have and have not yet engaged.

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✅ Correct Answer: (A) learners may fixate on just one medium, such as text, and not process further information available in other media.

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