Q. According to the modem marketing concept, which of the following statements is true?
  • (A) It refers to the group of people who do not have the ability but willingness to buy a particular product.
  • (B) It refers to only the set of people who have the purchasing power to buy a particular product.
  • (C) It refers to the set of actual and potential buyers for a product.
  • (D) It refers only to the people who show interest in a particular product.
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✅ Correct Answer: (C) It refers to the set of actual and potential buyers for a product.

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