📊 Management information system
Q. Identifying customers and markets using data on demographics, markets, consumer behaviour, and trends is an example of:
  • (A) operational-level sales and marketing information system.
  • (B) knowledge-level sales and marketing information system.
  • (C) management-level sales and marketing information system.
  • (D) strategic-level sales and marketing information system
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✅ Correct Answer: (B) knowledge-level sales and marketing information system.

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