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Q. The act of creating an image about a product or brand in the consumers mind is known as……...

Q. Selecting the segments of a population of customers to serve is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. A security tool to verify the authenticity of the message and claimed identity of the sender and to verify the message integrity is

Q. Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing strategy, market segments are identified and a different marketing mix is developed for each of the segments.

Q. A banking product is an example for ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. _____________means moving of finished goods from one end of a producer to consumer.

Q. The companies that have become a tried and trusted household name are

Q. The task of any business is to deliver ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ at a profit.

Q. Smaller companies tying up with leading companies to distribute through its network is known as ______________ Distribution.

Q. The process of setting a low initial price for attracting a large number of buyers quickly to cover a large market share is known as