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Q. Word of mouth marketing through electronic channels like email, internet etc is known as ……….

Q. The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?

Q. Serving a small market not served by competitors is known as………….

Q. The best promotional tool in any marketing is ___________________________

Q. Marketing to babies in the womb is …………….marketing.

Q. Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?

Q. …………………….. is the marketing of products that are regarded to be safe for the environment.

Q. The technique of using the social network on the internet to create the brand image is called as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. Age, income, gender are grouped under .

Q. Marketing buzz means ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.