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Q. The number of product lines a company carries is called

Q. PLC in marketing represents two main challenges. 1st an organization must be good at developing new product to replace old ones and 2nd it must be good at _________________.

Q. Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers?

Q. In which stage of the product life cycle is advertising and promotion aimed at retaining existing customers and persuading customers to switch from competitor products?

Q. Which of the following is not an element of service marketing mix?

Q. The emotional attachment of a customer towards a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. Market where money is lend and borrowed

Q. These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited

Q. Which of the following involves designing and manufacturing the container or wrapper for a product

Q. Serving a small market not served by competitors is known as………….