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Q. The term ‘marketing mix’ describes:

Q. __________________________ includes review of sales, profit projections and cost for a new product, to find out whether it satisfied the company objective or not.

Q. Which company is the pioneer in direct marketing.

Q. Serving a small market not served by competitors is known as………….

Q. Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing strategy, market segments are identified and a different marketing mix is developed for each of the segments.

Q. What would be the assumed percentage of newly launched product, will sure fail and cannot achieve their potential to survive?

Q. Brands add value for both customers and the firm by

Q. Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ pricing, price is set on the basis of managerial decisions and not on the basis of cost, demand, competition etc.

Q. The four Ps are characterized as being ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is called shopping by post