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Q. If there is low involvement and the product/market is established then sales promotions should be used for:

Q. ‐‐‐‐‐‐ is an attempt to reduce the demand for consumption of a specific product or service on a permanent or temporary basis.

Q. The ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ function of marketing makes the products available in different geographic regions.

Q. After concept testing, a firm would engage in which stage for developing and marketing a new product?

Q. Targeting affluent customers with luxurious goods is an example of

Q. Utilizing electronic medium in everyday business activities is known as

Q. The markets in which goods are bought and sold in bulk quantities.

Q. The process of setting a low initial price for attracting a large number of buyers quickly to cover a large market share is known as

Q. ‐‐‐‐‐‐‐‐‐‐‐‐ is a strategy designed to cultivate customer loyalty, interaction and long‐term association with the company.

Q. Selecting the segments of a population of customers to serve is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.