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Q. The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?

Q. The emotional attachment of a customer towards a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ price refers to the high initial price charged when a new product is introduced in the market.

Q. Marketing evaluation and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐processes are necessary to understand the efficiency and effectiveness of marketing.

Q. ………………... is also called ambush marketing.

Q. A value proposition is the full _______ of a _______ - the full mix of benefits upon which it is positioned.

Q. Which of the following is not a type of decision usually made during the product development stage?

Q. Products designed to meet global segments

Q. Marketing channel that involves no intermediaries to made their products available to final buyers is classified as

Q. …………………is not an e-payment media.