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Q. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ drives a person towards selection of a particular shop or supplier of goods and services.

Q. The process of supplying products to all retail outlets is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ……………pricing

Q. Re‐marketing is related with creating demand for ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

Q. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ price refers to the high initial price charged when a new product is introduced in the market.

Q. In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation, buyers are divided into different groups on the basis of life‐systle into personality and values.

Q. ________ takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties.

Q. ………………marketing refers to achieving marketing objectives through applying digital technologies such as web sites.

Q. Customers are showing greater price sensitivity in their search for‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.