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Q. Marketing evaluation and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐processes are necessary to understand the efficiency and effectiveness of marketing.

Q. Difference between transaction selling and relationship selling

Q. _____________means moving of finished goods from one end of a producer to consumer.

Q. ……………concept is based on the principle that marketing is not a department but it is pervasive throughout the company.

Q. ‐‐‐‐‐‐ is an attempt to reduce the demand for consumption of a specific product or service on a permanent or temporary basis.

Q. Ensuring the availability of the products and services as and when required by the customers is ______________ utility.

Q. In marketing, ______ is the focal point.

Q. Rising promotion costs and shrinking profit margins are the result of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. Which of the following is not included in the function of physical supply?

Q. __________________________ includes review of sales, profit projections and cost for a new product, to find out whether it satisfied the company objective or not.