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Q. Direct marketing is sometimes called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. _________________________ outline the planned price, marketing budget, distribution and describe the target market, planned product positioning, profit goals, market share, sales for the first few years.

Q. Smaller companies tying up with leading companies to distribute through its network is known as ………………. Distribution.

Q. Products adapted to the perceived unique characteristics of national markets

Q. The opposite flow of goods in a distribution channel is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing strategy, market segments are identified and a different marketing mix is developed for each of the segments.

Q. Although the promotion mix is the company’s primary communication activity, the __________________ must be coordinated for greatest communication impact.

Q. Good marketing is no accident, but a result of careful planning and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. After concept testing, a firm would engage in which stage for developing and marketing a new product?

Q. ______ refers to collecting goods of the same type from various sources of supply.