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Q. The process of translating thought into a symbolic form is known as _____________________

Q. The Branding strategy which uses a different brand name for each product is known as

Q. Direct marketing is sometimes called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product.

Q. Organization which sell their products the internet directly to consumers are called.

Q. The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called

Q. Manufacturer ‡Consumer is an example for level channel

Q. A‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ operates multiple retail outlets under common ownership in different cities and towns.

Q. The task of any business is to deliver ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ at a profit.

Q. Marketing that converts negative demand to positive demand is known as