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Q. When information about transactions is transmitted in transparent way hackers can catch the transmissions to obtain customers sensitive information. This is known as………..

Q. What is price skimming?

Q. When there is a large potential market for a product, the firm will adopt.

Q. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation classifies consumers on the basis of age, sex, income and occupation.

Q. The concentration of all marketing efforts on one selected segment within the total market.

Q. The concept of marketing mix was developed by

Q. Good marketing is no accident, but a result of careful planning and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is a broad range of activities concerned with efficient movement of finished goods from the end of the production line to the consumer.

Q. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ price refers to the high initial price charged when a new product is introduced in the market.

Q. Utilizing electronic medium in everyday business activities is known as