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Q. __________________________ includes review of sales, profit projections and cost for a new product, to find out whether it satisfied the company objective or not.

Q. ……………………….was first used by Eugene J Kelly.

Q. The word channel is derived from the French word,

Q. Which of the following is not a characteristic of service marketing?

Q. ‐‐‐‐‐‐ is referred to as segmentation.

Q. Today's marketers need ______________

Q. Market where demand for goods is greater than supply.

Q. Identifying and providing different marketing mix for each of the segments is known as……….

Q. Which one of the following concepts is a useful philosophy in a situation when the product’s cost is too high and marketers look for ways to bring it

Q. Under ……………marketing every customer is treated as unique.