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Q. The four Ps represent the sellers’ view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps correspond to the customers’ four Cs. The four Cs are .

Q. Which of the following is not an element of service marketing mix?

Q. Medical treatment with ayurvedic massage is an example of

Q. In decling stage of PLC,which tool would be more preffered

Q. The traditional view of marketing is that the firm makes something and then ______________ it.

Q. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ drives a person towards selection of a particular shop or supplier of goods and services.

Q. The word channel is derived from the French word,

Q. Ensuring the availability of the products and services as and when required by the customers is ‐‐‐‐‐‐‐‐‐ ‐‐‐‐‐‐‐‐‐‐‐ utility.

Q. ……………………….was first used by Eugene J Kelly.

Q. ‐‐‐‐‐‐‐‐ segmentation classifies consumers on the basis of age, gender, income and occupation.