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Q. Services are ………………

Q. Customers are showing greater price sensitivity in their search for‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. ‐‐‐‐‐‐‐‐‐‐‐‐‐ is a process of transforming information and experience into knowledge.

Q. ---------- refers to duplicating the brand image of one product of promote another product of the same brand.

Q. When a new product arrives in the market with higher quality, higher value and new features better than its competitors. Such products are known as

Q. Shiny hair in case of a shampoo is a ……………….utility

Q. The consumer promotion technique in which customer purchase proof is sent to manufacturer which then refunds some part of price is called:

Q. Which of the following is NOT an element of the marketing mix?

Q. Trading up is a method of product line modification by.

Q. The traditional view of marketing is that the firm makes something and then ‐‐‐‐‐‐it.