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Q. The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called

Q. Which of the following statements is correct?

Q. The process of direct communication between the sales person and a prospect is called:

Q. Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment. Which of the following would NOT be among Porter’s five forces?

Q. The number of customers exposed to the brand is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. Marketing to babies in the womb is …………….marketing.

Q. Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?

Q. The task of any business is to deliver ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ at a profit.

Q. Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers?

Q. What does the term PLC stand for?